Leaders, Managers, Business Owners, …

Understanding the various traits of the people on your team, whether these are colleagues your equal, or team members that you lead, each is motivated by traits that are hard-wired in them, like their DNA. Think of it as their communications DNA. Everything gets filtered through that. And it doesn’t have to be complicated. In fact, we’ve made it very simple.

Life coaches, Business coaches, Exec coaches, Sports coaches, …

Getting results is what coaching is all about. Results usually start with behaviour. Action and activity is grounded to their person’s motivational traits. Each person is motivated by different things. Some tasks excite them while others require a great deal of effort and are avoided. As a coach you should understand these traits so you can work with them.

Recruiters, H.R. Managers, Profilers, Change agents, …

It’s truly amazing when you finally understand which personality traits are best suited to any given role. When you can see the impact and results that a person in the right job can achieve. How they thrive and excel. Everyone has the ability to exceed expectations, exhibit passion and conviction towards their role. They just need to be well match to the role, the company culture and management style.

Sales managers, Sales reps, Account managers, …

Quickly identifying someones convincer channels is the missing GOLD in sales. Whether you are pitching a presentation, telling a joke, or convincing someone about your research. One key element is always the same, it must be convincing. Convincing is something we do to ourselves. The recipients are the ones to be convinced. As we receive communication from others, our convincer channel decides whether we will be convinced or not.